Challenge: To drive patients to a new urgent care facility.

Solution: Humorous illustrations to demonstrate that you can’t plan for life’s little emergencies, but you can count on Prompt Care when you need it.

Outcome: The clinic exceeded its goals for the average number of walk-in visits per day. The creative has won a Healthcare Advertising Award and a Healthleaders Marketing Award, while the TV spots were recognized in 2010 by the Telly Awards and the MarCom Awards.