Challenge: To generate new patients and establish a more profitable payer mix.

Solution: A series of invitations intended to draw 125 people per event to three exclusive health seminars held at a local country club.

Outcome: After the first drop, the seminars were maxed out with more than 170 attendees per seminar, and a second seminar series was introduced. The campaign has earned a MarCom Award, the largest international marketing competition, and two Aster Awards, most recently in 2010.