Challenge: To create an identity and collateral system for the Foundation’s capital campaign that sought to raise $6 million to fund medical facilities improvements.

Solution: The “Circle of Care” theme to focus on the health system’s dedication to patient care, which was carried across the logo, folder, stationery, brochures, and print ads.

Outcome: Results exceeded campaign goals, raising $6.3 million within the given timeframe, despite a weakened philanthropic environment.